1. Who We Are

By Design UK is an independent UK print-on-demand gift and digital products store at bydesignuk.co.uk. Address: Office 13, 25 Mollison Avenue, Enfield, EN3 7LW. Contact: info@bydesignuk.co.uk. We are the data controller for personal information collected through this website.

2. What Data We Collect

• Identity data: your name
• Contact data: email address, phone number, delivery address
• Transaction data: details of purchases made through our store
• Technical data: IP address, browser type, device information (collected via cookies)
• Communications data: messages sent via our contact forms

We do not collect or store payment card details. All payments are processed securely by Shopify Payments.

3. How We Use Your Data

• To process and fulfil your orders (including passing delivery details to our print fulfilment partner)
• To send order confirmation and shipping notifications
• To respond to enquiries and provide customer support
• To comply with legal and regulatory obligations
• To improve our website through analytics
• To send marketing emails where you have opted in

4. Legal Basis for Processing

• Contract: processing necessary to fulfil your order
• Legal obligation: where we must retain data for tax or legal compliance
• Legitimate interests: to improve our services and prevent fraud
• Consent: for marketing communications (withdrawable at any time)

5. Who We Share Your Data With

• Printify — print fulfilment partner (name and delivery address only)
• Shopify — ecommerce platform (processes and stores order data)
• Payment processors — for secure payment processing
• Courier services — for delivery of physical orders
• HMRC or authorities — where legally required

6. How Long We Keep Your Data

• Order and transaction data: 7 years (tax and accounting requirements)
• Customer enquiry data: 2 years
• Marketing data: until you unsubscribe or request deletion

7. Your Rights Under UK GDPR

You have the right to: access your data, request correction, request deletion, restrict processing, data portability and to object to processing. Contact us at info@bydesignuk.co.uk to exercise any right. You may also complain to the ICO at ico.org.uk.

8. Cookies

Our website uses essential, analytics and (where consented) marketing cookies. You can control cookies through your browser settings at any time.

9. Contact Us

Questions about this policy: info@bydesignuk.co.uk — Office 13, 25 Mollison Avenue, Enfield, EN3 7LW.